More than 2,500 advertisers have reportedly stopped advertising on right-wing news website Breitbart News in recent months, underscoring the swelling power of a grassroots campaign to boycott the platform, especially amid escalating political tensions in the US.
According to a tweet by Sleeping Giants, a campaign group aiming to pressure companies into cutting ties with media they deem to be racist or sexist, the number of advertisers that have ceased advertising is “climbing towards 2,600”.
Breitbart gained prominence as a deeply divisive mouthpiece for many supporters of US President Donald Trump ahead of last year’s election.
In February, Milo Yiannopoulos, a senior editor and well known figurehead for the site, was forced to resign his position after remarks surfaced in which he seemed to condone paedophilia.
On Friday, Steve Bannon, known for his nationalist views, returned to head up the site.
He had been executive chairman until August last year before taking a leave of absence to serve as chief strategist to Mr Trump.