Seo strategy

All of your dynamic techniques, proficiency and prime experience at acheiving leading rankings are completely powerless without a solid, workable and consistent strategy for assisting your organic search results. Having a proper SEO strategy in place from the very start of your seo project is leading, and by getting the fundamentals right, your SEO forecasting and reporting have a much closer relationship; what this means for your client is that when you'll forecast your client will be in the top 3 results for their keywords in 3-4 months, after 4 months you can be pretty sure that this is where they will be.

There is no such thing as confirmed SEO; anyone who tells you there is does not understand the business. There is, however, such a thing as informed projections – these projections are all based on a SEO strategy and by using past experiences you can determine a good idea of where your clients are likely to see improvements.

Depending on which of your SEO packages your clients select, thier personal SEO strategy should be refined to suit their resources, website and target audience, but generally speaking their campaign will follow the next 12 steps:

1. Market Research – you should consult with your client to identify their target demographics (i.e. groups of people broken down by income, gender, geographical location, family size/structure, education, profession etc) and to uncover where these people are most likely to be found on the internet. For instance bigger income males over 50 are more likely to be found on Amazon than on eBay. Housewives of middle to high income are more likely to use the search engine Ask!, whilst males aged 20-45 of low to upper middle income are more likely to use Google and longer search strings. Key SEO industry insight like this combined with the insight of your clients market helps you to put the first struts in place to further advance your clients SEO strategy.
2. Keyword Research – armed with the knowledge on who your clients target audience is, you should then look at the offering of your clients website to discover the search strings your customers are likely to use to find what you have to offer. You should already know some of these, but your team should help to build on your clients initial list to cover their entire business in the best way possible for their business. From this list you can then identify the optimum targets for short term, medium term and long term, again taking into consideration their budget and ambitions and factor this into your SEO strategy moving forwards.
3. Competitor Analysis – now that you know their intended market and their ideal keywords, you will look at who the current big competitors are within their industry. This is not necessarily the same online as it would be offline, as the internet has allowed a number of less known businesses the flexibility to have a much higher reach without requiring traditional marketing practices. Once you know who the competitors are, you can then find out what SEO strategy they enlist and how they have acheived their high rankings. You should then use this knowledge to give your clients website a boost in the rankings.
4. SEO Forecasting – armed with all of the insight you have uncovered so far, you can now go through each of your clients keywords and determine what action you should take to give you a solid idea of where your clients website should feature in the search results over a set timeframe. Again you should take the opportunity to confer with your client to ensure that thier SEO strategy will aquire a solid return on investment for them.
5. Onsite optimisation – this is broken down into a big number of components and prepares your clients site so that the search engines are able to access thier content competently, the configuration of their website is friendly to search engines and robots alike, their design does not infringe on the readability of their pages and that important elements are in place.
6. Search Engine Submission – now that your clients website is ready for the search engines, you should alert the public to its existence, normally by pointing them to a sitemap or by submitting the url. You should monitor these submissions to make sure your clients have the widest possible permeation amongst all of the different search engines, and introduce to the public what they have to offer.
7. Directory Submission – to announce to the search engines that their site is well and truly live, you should also embark on aggressively building inbound links to your clients site. The foremost step in this SEO process is to enlist their site with a large volume of web directories. These are possibly the easiest links to get and because of the big numbers you can acheive in a abrupt period of time, this is a great way to jumpstart your clients SEO campaign and a key element of the SEO strategy.
8. Articles – now that the search engines are aware of your clients website and they are starting to uncover links to it from all over the internet, you should begin article writing on subjects connected to their industry, products or services and their specific business. Once you have completed each article, you should then complete article submission to propogate this content to more websites. These articles will help to gain credibility and strong presence within their keywords both with the search engines and with customers who read them
9. Satellite Sites – you will also gain credibility and start to work on your clients business domination by creating small, niche websites which belong to your client that are focused on specific keywords and contain multiple links to pages within their website. Again, each of these is declared to the search engines and where possible you should also complete directory submission on them, employing a micro SEO strategy on each individual satellite website.
10. Link Building – With your clients website firmly in place in the search engines and now attracting initial visitors, you should continue to generate links pointing to it from numerous third part websites. These links are all announced to the major search engines to allow them to be credited to you as quickly as possible and help to “vote” for your clients site and therefore boost their natural rankings.
11. SEO Reports – from this stage onwards, you should build comprehensive reports for your clients, showing them what progress has been made on each individual keyword and what your SEO strategy has acheived for their business. Integrating third party tools such as Google Analytics, these reports also then help your clients to adjust their SEO forecasting and to exhibit to them the return on investment their SEO package has developed.
12. Link Baiting – now that your clients website is established and has credibility in the eyes of the search engines within their business, you should start adding content and can only be yielding once all of the other steps of the SEO strategy are in place, then you should consult your clients on ways in which they can encourage others to link to their website. This process is called link baiting and your clients need a core amount of visitors to be able to find their content before they can then decide to link to it.

Lather, Rinse, Repeat – with the information achieved from your reporting, you can at this stage identify what else you will be able to build on, on the initial successes. Every SEO project at this point is different, but you should choose from the above steps to continue growing your clients organic search traffic – repeating steps that have worked well, and revising steps which have not worked as well as you initially hoped. At every moment of the SEO strategy you should be constantly monitoring your clients progress as well as that of their competitors and advising them on what actions they can take that will magnify the work you have done on their behalf.

Your SEO strategy should be designed to maximise your clients return on investment and to give them solid and dependable results for their money. It also allows them to know exactly what you will be doing within any given timeframe so they can transparently see what work you are doing on their behalf.