There are few things in life that make people of all ages lose their shit quite like glitter. From the haughtiest of runways of Versace an Fend to the shelves at Toys “R” Us, sparkles manage to capture society’s collective imagination. A famed face painter, however, once likened the shimmery substance to the herpes of the beauty world for better or worse. Clinging to whatever it lands upon long after its worn out its welcome, it's a 'huge pain in the ass.'
Funnily enough, Megan Dugan, the founder of Lemonhead—a beauty brand based almost entirely around glitter—doesn’t disagree. “I loved the look of it, but I hated using it.” After working for established cosmetic and skincare giants, Dugan set out on her own as a makeup artist and cooked up a clear, non-sticky, moisturizing base out of jojoba, apricot seed, and almond oils that combine with glitter for a mess-free application.
Even better: The eye-catching concoction smells like sweet, citrusy Lemonhead candy thanks to a brew of essential oils whipped up by a real Los Angeles witch. What started out as a hobby, however, quickly skyrocketed into an Instagram sensation literally overnight.
“Nine Zero One [owned by renowned hairstylist Riawna Capri and colorist Nikki Lee] loved it and called me ... the night before Coachella and asked me to bring more over,” explained Dugan. “I didn’t have any made so I had to scramble, but I dropped off more jars at 10 p.m. that night.” The next morning, a beauty success story was born. Everyone from Vanessa Hudgens to Kendall Jenner was spotted at the festival sporting the sparkly pomade streaked across roots and boho waves, an over-the-top shimmery effect that was practically made for selfies.