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The first three episodes of Hulu’s adaptation of Margaret Atwood’s The Handmaid’s Tale were finally released on the streaming platform today.

 The first look at the buzzy show came in February, when a trailer for the show served as Hulu’s debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes an experiential partnership with the New York social club for women, The Wing, as well as an art installation on the High Line by graphic artists Paula Scher and Abbott Miller.

Hulu is The Wing’s first major experiential partner, noted Audrey Gelman, co-founder of The Wing, bringing themed events and a book club to the social club’s 600 members and its 100,000 total followers in social media. 

The installation by Scher and Miller was unveiled today to coincide with the show’s premiere. It will be on display at New York’s High Line park until April 30. The effort “houses 4,000 paperback copies of the novel, which passersby can take down to reveal messages and ‘Easter eggs’ from the story including ‘Nolite te Bastardes Carborundorum’ (translation: Don’t Let the Bastards Grind You Down),” wrote Wall. 

Hulu’s marketing team is also collaborating with the New York City-based design collective and fashion label Vaquera, which will be creating and displaying a capsule collection inspired by themes from the show and the handmaids’ gown and wings. adweek.com
Federal Communications Commission (FCC) Chairman Ajit Pai revealed plans to roll back net neutrality during a speech in Washington, D.C.

Pai plans to hand regulatory jurisdiction of broadband providers back to the Federal Trade Commission (FTC), an agency critics argue is less than prepared to handle.

The net neutrality rules will also set restrictions on internet service providers (ISPs), prioritizing certain kinds of web traffic and throttling others.

While Pai said his proposed changes would reinvigorate broadband investment, the rules were broadly aimed at establishing a level playing field for internet companies. thehill.com
Google's servers in Cuba went live on Wednesday, making the internet giant the first foreign internet company to host content within the long cut-off country.

The servers are part of Google's global network of caching servers, called GGC nodes, the servers work by storing popular content — like a viral YouTube video — on a local server. Instead of having to travel the long distance through a submarine cable, which currently connects Cuba to the internet through Venezuela, Cubans will now be able to access content through the nearest Google server in their country.

Despite hopes that Cuba would begin opening up its internet access following the re-establishment of diplomatic between the US and Cuba in 2015, Cuba still has the lowest level of internet connectivity in the western hemisphere. For most Cubans, the internet can only be accessed through 240 public access wi-fi spots dotted around the country. An hour of internet access costs roughly $1.50, which for Cubans earning the country's average wage of $25 a month, can be prohibitively expensive. cnbc.com
The attempt to roll back net neutrality has officially begun.

Ajit Pai, the Trump-appointed chairman of the Federal Communications Commission, laid out plans Wednesday to limit the agency's oversight of Internet service providers, potentially weakening enforcement of net neutrality. 

The net neutrality rules, approved by the FCC in 2015, are intended to keep the Internet open and fair. The rules prevent Internet providers from playing favorites by deliberately speeding up or slowing down traffic from specific websites and apps. 

As part of the 2015 process, the FCC voted to assert more regulatory control over Internet providers by reclassifying them as common carriers, similar to telephone services. 

Pai has now issued a proposal to repeal that reclassification, called Title II, raising alarms among net neutrality advocates and throughout the tech industry.  cnn.com
In February, in a small shop with bright green walls in North London, a local bookstore proprietor started tweeting the full text of the first Harry Potter book at Piers Morgan.

The shopkeeper, Simon Key, had been inspired by a Twitter feud between J.K. Rowling and the British T.V. personality/internet blowhard. Morgan, responding to Rowling’s expressing delight at him being told to “fuck off” on Real Time with Bill Maher, wrote, “This is why I’ve never read a single word of Harry Potter.” The next day, the Big Green Bookshop’s co-owner started tweeting. He tweeted hundreds of times and was blocked, others carried on his work and his hashtag, and the book store became momentarily Twitter-famous.

The Bookseller, a British magazine that reports on the publishing industry, quoted Key as saying the store received a sizable boost in sales. But Twitter fame can only sustain a business for so long, and on Sunday Key sent out a plea for help:

Ironically (or fittingly?), the campaign to save the Big Green Bookshop turned the shop, at least temporarily, into an international e-commerce business, a scaled-down version of the services often blamed for edging out indie bookstores. While many Londoners did turn to Twitter to find out if a book they wanted was in stock before swinging by, it seemed most people asked for shipments by mail. slate.com
A co-production with Sony TV, 'The Tick' centers on an underdog accountant with zero powers who comes to realize his city is owned by a global supervillain long thought dead.

In a world where superheroes have been real for decades, an accountant with zero powers comes to realize his city is owned by a super villain. As he struggles to uncover this conspiracy, he falls in league with a strange blue superhero.

Yara Martinez, who reprises her role from the pilot as Ms. Lint, co-stars alongside Peter Serafinowicz, Griffin Newman, Jackie Earle Haley, Valorie Curry and Brendan Hines.

'The Tick' is executive produced by Ben Edlund, Barry Josephson and Barry Sonnenfeld, directed by Wally Pfister and written by Edlund and is set to premiere in the UK and US on Amazon Prime Video on Friday 25th August and will be available globally on Prime Video.  deadline.com