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The first three episodes of Hulu’s adaptation of Margaret Atwood’s The Handmaid’s Tale were finally released on the streaming platform today.

 The first look at the buzzy show came in February, when a trailer for the show served as Hulu’s debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes an experiential partnership with the New York social club for women, The Wing, as well as an art installation on the High Line by graphic artists Paula Scher and Abbott Miller.

Hulu is The Wing’s first major experiential partner, noted Audrey Gelman, co-founder of The Wing, bringing themed events and a book club to the social club’s 600 members and its 100,000 total followers in social media. 

The installation by Scher and Miller was unveiled today to coincide with the show’s premiere. It will be on display at New York’s High Line park until April 30. The effort “houses 4,000 paperback copies of the novel, which passersby can take down to reveal messages and ‘Easter eggs’ from the story including ‘Nolite te Bastardes Carborundorum’ (translation: Don’t Let the Bastards Grind You Down),” wrote Wall. 

Hulu’s marketing team is also collaborating with the New York City-based design collective and fashion label Vaquera, which will be creating and displaying a capsule collection inspired by themes from the show and the handmaids’ gown and wings. adweek.com
Have you heard? AT&T is going to “pave the way for the next generation of faster speeds” with something called 5G Evolution. No, it’s not actually a new 5G network, the much hyped successor to 4G that’s supposed to change the way we connect to the internet. It’s just a re-branded 4G offering, and AT&T’s sad attempt at seeming innovative.

If you already feel confused, don’t worry. AT&T probably isn’t offering 5G Evolution for your phone or in your area. The rollout is starting in certain parts of Austin, Texas and will only work with Samsung Galaxy S8 devices. AT&T promises to offer the new service in 20 metro areas by the end of the year.

The company also promises that that 5G Evolution will offer speeds “up to twice as fast” as 4G LTE connections on its network. However, there is a warning below this claim that says the press release contains “forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially.”

Weirdly, AT&T announced this very limited rollout of its new fake 5G service just a couple hours before news reports revealed that Verizon had outbid AT&T on a major chunk of 5G spectrum. (That’s for a real 5G network.) Who knows if the two announcements are related. There’s a good chance that they’re not, since AT&T first announced 5G Evolution back in January. gizmodo.com
Advertisers have found ways to bombard us with promotions no matter what we’re doing: watching TV, checking social media, and even when streaming music. But the future of advertising could be even more invasive when the next public event you attend is full of flying video drones projecting inescapable video everywhere you look.

NTT Docomo, one of Japan’s largest wireless carriers, created this unique flying sphere that’s surrounded by eight curved LED strips that can spin at high speed while it’s flying. (As light and thin as LCD displays have become, they’re still relatively heavy for a battery-powered drone to hoist into the air.)

This approach can create what is essentially a flying video screen with minimal weight to improve battery life and flight times. The design also allows the drone’s propellers to be hidden inside, so as not to obstruct images or videos being displayed.

The image resolution on this 35-inch-wide prototype is limited to just 144 x 136 pixels—lower resolution than even the Apple Watch’s tiny screen. So if you were hoping one of these drones could follow you around letting you binge on Netflix all day, you won’t have the best experience. But as the technology improves, eventually this flying video drone could reach HD resolutions, and maybe even 4K. gizmodo.com
Coca-Cola's sales declined in the first quarter as it restructured its business, and the world's biggest beverage maker said it will cut 1,200 jobs starting later this year as it deepens its cost-cutting.  Coca-Cola Co. said the cuts would help it find another $800 million in annualized savings, in addition to the $3 billion the company previously said it is trimming. Most those savings are expected to be realized in 2018 and 2019, it said.

Reshaping its business by selling back its bottling and distribution operations to independent bottlers, Coca-Cola is making the cuts in a comprehensive review and won't be concentrated in any one place, the company said. That means Coke is becoming more focused on selling concentrates to bottlers and marketing for its brands as its No. 2 executive, James Quincey, prepares to officially take over as CEO next week.

Quincey has said he plans to focus on making Coke a "total beverage company," aggressively seeking growth in promising drinks other than soda to better reflect changing tastes. The efforts have included putting more marketing behind options like Smartwater, including a carbonated variety of the bottled water.

On a global basis, the Atlanta-based company said total sales volume was flat. That reflected a 1 percent decline in sodas, and a 3 percent increase for the category including water, enhanced water and sports drinks. Volume rose 2 percent in the category including tea and coffee. In North America, volume rose for Fanta, Sprite and Coke Zero, while Diet Coke continued to decline. businessinsider.com